Coffee with Seth Bolt
One thing I’m genuinely proud of is a campaign I ran with Seth Bolt from NEEDTOBREATHE.
Last December was Seth’s final tour with the band. He asked me set up a few meet and greets at a few tour stops. Nothing flashy. No massive rollout. Just something intentional for the fans who had been there for years.
I announced it with a simple graphic. No overproduction. We used ManyChat to collect names and send instructions when fans texted in a keyword. It helped us grow a direct list while keeping the process easy, and let it feel exclusive.
Over 200 people showed up.
We partnered with a local coffee shop for the meet and greet. Fans got time with Seth. The shop was packed and exposed to a new audience. I got to capture real stories. Not content engineered for reach, but moments that mattered to the people in the room. I later turned those moments into a reel from the event. I shot, edited, produced the day of:
We repeated the idea again in Asheville.
Why this matters to me:
It created goodwill for Seth. Fans at shows from the rest of the tour were talking about these videos.
It was a win for the local coffee shop. I care deeply about supporting local places. Coffee shops. Pizza joints. The places that actually shape a town.
I captured meaningful fan stories that now live on as UGC.
I have created content that has reached millions of views. But this campaign mattered more. It mattered to the fans. It mattered to Seth. It mattered to the local community. And it built loyalty, which is the thing most brands chase without ever earning. It helped us build up our mailing list.
I’m excited to bring this care and love of what I do to your team at Slice. Check out more of my work below
