Example 1: Glamping Show Recap
I followed Seth and Tori Bolt, owners of Bolt Farm Treehouse, through the Glamping Show to capture a behind-the-scenes look at their role in the industry. I handled all aspects of production, including filming, producing, editing, and social distribution strategy.
Below, I also included short form social cuts designed for Instagram and TikTok.
Role:
Creative Direction, Cinematography, Producing, Editing, Social Distribution Strategy
Why It Matters:
- Established brand authority and credibility in a fast growing hospitality niche.
- Introduced Bolt Farm Treehouse to entirely new audiences.
- Laid the foundation for a long form content engine used across social platforms at Bolt Farm Treehouse.
Example 2: Mastermind Program Testimonial Ad
This video was built specifically for conversions, not virality. I produced, shot, and edited a testimonial ad designed to run across paid placements and as pre-roll before Seth and Tori’s live trainings, which serve as the primary funnel into their Mastermind Program.
The piece consistently converts, bringing in new clients and directly contributing to revenue growth. It became one of the foundational creative assets used across multiple stages of the funnel.
Role:
Producing, Direction, Editing
Why it matters:
- Directly generated new mastermind enrollments, not just views or engagement
- Served as a core asset inside Seth & Tori’s live training funnel, improving conversion rates across the entire pipeline
- Reinforced that authentic testimonial storytelling consistently outperforms founder-led sales messaging
Example 3: Radio Interview
This began as a two-hour raw interview recorded with both participants in different locations. I led the editorial direction, restructuring the conversation into a focused, 30-minute narrative that preserved emotional depth, clarity, and momentum.
My approach centers on ruthless elimination, cutting anything that doesn’t serve story, pacing, or audience value. The result is a long-form piece that remains engaging, coherent, and intimate despite the physical separation, while delivering real substance to the audience.
Role:
Editor, Distribution Strategy
Why it matters:
- Demonstrates ruthless editorial discipline: cutting aggressively to preserve clarity, pacing, and emotional impact
- Proved our ability to produce compelling, high-quality interviews remotely without sacrificing engagement
- Tackled a core topic for our audience, driving strong watch time and meaningful community response
Check out more of my work below:
