Example 1: Apology Reel
When Tauren Wells called us out for leaving him off our blog, “10 Christian Artists Who Should Perform at the Super Bowl Halftime Show,” I knew we had to respond with something playful.
I scripted this video, recorded it with my team, and edited it that same day.
I believe anything can be content if you’re paying attention. A blog post. A Facebook comment. A conversation. The raw material is already there. You just have to see it and shape it.
Why it matters:
- It reached 272,000 views and brought new visibility to our blog content. Hope Nation is more than a YouTube channel.
- It sparked momentum internally. Our team started treating everything (DMs, comments, emails) as creative fuel.
- It strengthened relationships with artists by showing we listen, we respond in real time, and we can have fun with them.
Example 2: Fundraising Reel
When you’re asking people to donate, the messaging can start to feel the same. And when you’re one of several radio stations all running similar fundraising campaigns, it’s even harder to stand out.
That’s why I love this video.
I had a blast developing this idea, coaching the DJs, directing the shoot, and editing it myself.
Why it matters:
- It broke through the noise visually during a crowded fundraising season.
- It helped reframe how we think about digital fundraising content. It showed my team and leadership that donor messaging can still be light, fun, and effective like our every day content.
- This piece helped me fall in love with creating fundraising content.
Example 3: Compassion Campaign
I want to give you a sample of how I’ll be supporting WayFM’s upcoming Compassion International Campaign digitally. You’ll find 2 carousel posts, 3 reels, and some stories I’ll be using throughout the campaign. This is just a small selection of the content I gathered.
In February, I traveled to Tanzania with our morning show host, Wally. I was responsible for capturing photos and video to support the on air drive.
The trip was intense in the best way. I stayed organized, found the right stories in real time, and edited late into the night so we could post while we were still on the ground.
WayFM is known for scrappy, in the moment content. I want our Compassion pieces to feel the same.
Why it matters:
- This project gave me the chance to shape a campaign from the ground up, from field content to final delivery.
- It reminds me why I love this work. It’s not just about making content, but helping people feel like they’re part of something bigger.
Carousel Posts
Short Form Video
This video is one I edited really quickly on the bus on our way back to the hotel. Despite all the noise, bumps, and motion sickness, I was able to turn this video around quickly.
Story Examples
Thanks for checking out my projects. Check out more of my work, and see the energy I bring to everything I do.
