1. Compassion Campaign
In February, I traveled to Tanzania with our morning show host, Wally. I was responsible for capturing photos and video to support the on air drive.
The trip was intense in the best way. I stayed organized, found the right stories in real time, and edited late into the night so we could post while we were still on the ground.
WayFM is known for scrappy, in the moment content. I wanted our Compassion pieces to feel the same.
Why it matters:
- This project gave me the chance to shape a campaign from the ground up, from field content to final delivery.
- It reminds me why I love this work. It’s not just about making content, but helping people feel like they’re part of something bigger.
Carousel Post
This video is one I edited really quickly on the bus on our way back to the hotel. Despite all the noise, bumps, and motion sickness, I was able to turn this video around quickly.
2. Apology Reel
When Tauren Wells called us out for leaving him off our blog, “10 Christian Artists Who Should Perform at the Super Bowl Halftime Show,” I knew we had to respond with something playful.
I scripted this video, recorded it with my team, and edited it that same day.
I believe anything can be content if you’re paying attention. A blog post. A Facebook comment. A conversation. The raw material is already there. You just have to see it and shape it.
Why it matters:
- It reached 272,000 views and brought new visibility to our blog content. Hope Nation is more than a YouTube channel.
- It sparked momentum internally. Our team started treating everything (DMs, comments, emails) as creative fuel.
- It strengthened relationships with artists by showing we listen, we respond in real time, and we can have fun with them.
3. Support Drive Video
When you’re asking people to donate, the messaging can start to feel the same. And when you’re one of several radio stations all running similar fundraising campaigns, it’s even harder to stand out.
That’s why I love this video.
I had a blast developing this idea, coaching the DJs, directing the shoot, and editing it myself.
Why it matters:
- It broke through the noise visually during a crowded fundraising season.
- It helped reframe how we think about digital fundraising content. It showed my team and leadership that donor messaging can still be light, fun, and effective like our every day content.
- This piece helped me fall in love with creating fundraising content.
4. DJ Collaboration
When WayFM merged with Hope Media Group, I was asked to help the KSBJ DJs become digital personalities. There was a lot of pressure on them to create content that performed—but little clarity on how to do it.
That’s why this work means so much to me.
Over the last few years, I’ve coached each show through that transition. I helped them find their niche, taught them how to think visually, and gave them tools to create content fast without burning out.
Why it matters:
- The KSBJ Morning Show now records and publishes high-performing video every week.
- The Night Show reaches over half a million people a week on social.
- More importantly, their team is confident, creative, and excited to show up on camera.
Helping creators step into digital and thrive is one of my favorite parts of the job.
5. Don’t Stop Praying Campaign
Last year, our programming team launched a 3-month campaign called Don’t Stop Praying, encouraging listeners across Houston to place yard signs in their neighborhoods. While the idea had potential, my social producer wasn’t excited because it felt like just another round of sponsored content.
But I saw a gold mine. The message was powerful, tied to a song by one of our artists, and deeply resonant with our audience. I challenged my team to find the right angle and to expand their mind when it came to promotional content
Why it matters:
- This campaign became one of our top-performing social initiatives. Audience participation exploded as listeners shared photos of their signs, creating momentum and a sense of collective purpose. It not only energized our community, but it also showed my team that any campaign, no matter how small it starts, can become meaningful content when you lead with heart and vision.
6. Photography
I shot these photos of my friend and turned them into a reel just for fun. It ended up blowing up and led to a handful of new photography gigs. Most of my work leans into greens, nature, and nostalgic tones, but this session had a totally different energy, and I had a blast.
Why it matters:
- It reminded me that experimenting outside your usual style can open unexpected doors, and sometimes the most spontaneous work is what connects most with people.
7. VIdeo Team Restructure
When I inherited the video team at Hope Media Group, morale was low and the content showed it, uninspired and inconsistent. I restructured our workflow, shifting away from micromanagement and instead empowering each producer to own their projects from start to finish. They now meet directly with clients, manage timelines, and see every video through from concept to final edit. I stay involved for creative direction and final approvals, but the ownership belongs to them.
Why it matters:
- This shift completely changed the tone of our team. Productivity is up, the content is stronger, and my producers are more confident, engaged, and creatively fulfilled. It proved that trust and ownership aren’t just good for morale, they lead to better work.
