Copy writing
Copy writing
Copy writing
The Power of a “We Miss You” Email
We all know the importance of growing an email list. But sometimes, the real value comes from knowing when to let go.
We had nearly 10,000 contacts on our list, names that once signed up, once engaged, but had gone quiet. Emails unopened…
Writing for the Funnel: How a Christmas Study Helped Us Grow
Great copy doesn’t just get clicks. It builds trust, delivers value, and keeps people coming back. We launched a digital Christmas Study focused on the meaning of Advent. We ran a paid social ad campaign to promote it, and over 20,000 people signed up…
The Art of Texting
Texting is powerful! By offering subscribers valuable content, they stay subscribed even when it comes to fundraising. Crafting the perfect text is not an easy task. It’s all about delivering a clear, compelling message in the fewest words possible, while still keeping the reader engaged and eager for more. Here are examples of the texts I wrote.
Hope Nation: You can’t get this on Spotify. Tap here for a first look at new music from Chandler Moore of Maverick City Music.
NGEN Radio: Tap the link to discover the real reason Tasha Cobbs Leonard collaborated with Nicki Minaj on her new worship song. It’s a powerful story of faith and purpose.
WayFM: 👀 Micah Tyler teamed up with us to give you an early look at his brand new music video. It’s not out yet, but you get to see it first.
Hope Nation Content
5 Unlikely Christian & Mainstream Artist Collaborations
Contrast is an important ingredient. It’s why salty and sweet is such a great pairing: Wendy’s french fries are 10x better dipped in a chocolate Frosty! I also love when two unlikely artists collab and make something special…
10 Songs Matthew West Wrote for Other Artists
Throughout the years, Matthew West has written some of the best songs in Christian music. His first single “More” came out in 2003 and since then he’s been pumping out hits…
Blogs
Their Last Summer at the Cabin
The morning cool was fading under a slow building heat. Papaw sat in the rocking chair, the one everyone wanted but always gave up when he was near. Blackbirds singing on power lines.The river murmuring.The…
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I Don’t Believe in “No Regrets”
I have collected a lot of regrets in 35 years: A 10 year friendship unraveling.Exhausting excuses I prioritize.Never saying “I love you” but never leaving.Yelling at my grandma. I don’t believe in “no regrets”. Every…
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I Give The Gifts I Want to Receive
The bread turned out perfect. It was an orange olive oil cake I baked in my new cast iron loaf pan. It was soft, the crust was chewy, and it was pure bliss. I sliced…
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